Women’s wealth is rising—and so is women’s influence in philanthropy. Fundraisers need to understand the best ways to connect with women donors.
Research from the Women’s Philanthropy Institute (WPI) shows that gender matters in philanthropy. Across nearly every income level, women are more likely to give and, on average, give more than men. Women and men also demonstrate different patterns in why, how, where, and when they give.
Proven Practices, a resource of the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, helps fundraisers translate this research into action. The framework offers practical principles to help organizations meaningfully engage women donors of all backgrounds and identities.
Start with the assessment. It will help you identify the first steps your organization can take to strengthen engagement with women donors.
Proven Practices is a resource of the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy.
